Dear friends and clients:
I certainly hope you enjoyed the holidays and are ready to start the New
Year with new energy and determination to make 2011 a memorable year
for success!
I am pleased to report that there are positive signs in the transportation
industry that are trending to keep us in the black this year. This progress is
modest, which is probably a good thing, because if it comes too rapidly
we might not be able to meet the demand.
The message I would like to convey to the independent owner/ operator
and the fleet managers, is to keep close tabs on your cost of doing business
and learn from the mistakes of years past. Determine where you are
today and "spoon-feed" your actions and ideas to improve your business
one day at a time. Good ideas come from within and are usually formulated
by the knowledge we acquire from past experience, both good and not
so good, and reading about it.
There is one major ingredient that by some accounts is 90% of the outcome
of our endeavors and that is “attitude”, which is our disposition to
resolve problems with a positive outcome every time we put our minds
and ideas together for answers.
Many years ago in Chicago, I had the opportunity to meet the writer and
radio commentator Earl Nightingale; this man impacted the lives of many
people in his syndicated daily radio programs. One of his many quotes
which I remember is: “You become what you think about”! When we
stop and think and feed our minds good thoughts, goods things will come
out from within. The same thing happens when we feed trash to our
minds. Garbage in-- garbage out!
Make a resolution for the coming year to use your time wisely while you
are on duty and write your thought down when you are resting and finally
put them into practice to have a successful 2011 year.
God Bless and God Bless America!
Sincerely,
Jack de la Cova
President